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Posted by on Feb 16, 2017 in Automotive |

Why automotive industry needs virtualization?

Why automotive industry needs virtualization?

The automotive Infotainment Industry has evolved from having standalone systems for various functions like infotainment, telematics, and diagnostics to more integrated systems with connectivity being the key. We have seen silos being broken and systems being more interdependent and inter-connected, resulting in real-time, on demand services like Spotify and Connected Diagnostics among others. The auto industry is at an inflection point and the key for success is going to be how Auto industry address the growing demand for connectivity, convenience and convergence (3Cs) i.e. connectivity of a smart device, convergence of a high end Cockpit and convenience/comfort of a luxury car. The consumer industry has seen rapid innovation with short product life cycles ranging from 6 to 18 months. Consumer devices like Mobile phone, iPad have become feature rich with intuitive user experiences. The consumer who has experienced these devices is expecting the same experience in automotive cockpit. Traditionally there has been one ECU per function in a car. Due to the demand of more features, OEMs have integrated...

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Posted by on Feb 10, 2017 in Consumer Electronics, Retail, Smart Devices, Wireless |

5 Trends at NRF

5 Trends at NRF

Sasken is enabling its retail customers to engage with their end consumers in the pre- and post-purchase stages by providing personalized customer services and building engaging brand experiences that fuel profitable growth and drive competitive advantage. Here are some industry trends that we witnessed at NRF 2017, some of which we are already enabling for our customers: 1. E-Commerce is small but growing steadily     According to a recent report by Deloitte, brick and mortar stores still reign are still ahead with in-store purchases. The e-com growth continues to be solid due to the presence of data that is nimble enough to be actioned on. 2. Data is money! E-Commerce players can use a free tool like Google Analytics and generate extraordinary amounts of user behavior data. Using this data they provide a far superior service that reduces customer effort and time. At the same time the investments that are required from brick and mortar stores to generate ‘click-stream’ equivalent data is significant. Though there are tools that...

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Posted by on Jan 19, 2017 in Automotive |

Open Source Development for Automotive

Open Source Development for Automotive

Open source development philosophy stems from the idea of freedom; contrary to what many believe – the idea of free software. That is freedom to run it, study it, change it, and redistribute copies with or without changes. It is not a sense of altruism that led to the founding Automotive Grade Linux (AGL) but a sense of freedom from the control of any one commercial OS provider. AGL is an open collaboration project to enable rapid innovation in the automotive industry by developing reference distributions on multiple hardware platforms for applications like In-Vehicle Infotainment (IVI), Cluster, HUD, Telematics, Control Systems thereby, providing a 80% head-start to production. Automotive OEMs and Tier-1s just need to customize the UI, look and feel specific to the brand. In a way, AGL mitigates the first three steps of a production process i.e. source/package selection, cross-compilation for a target platform and resource separation, making it as competitive as any commercial software. According to a research report by IHS Automotive Linux market share is...

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Posted by on Nov 7, 2016 in Project Management |

How can organizations benefit from ISO Certifications?

How can organizations benefit from ISO Certifications?

A uniformed approach to executing or working on a project results in an improved outcome for any organization. A process based approach helps organizations to have a uniform way of working and provides a common platform to exchange ideas. ISO standards allow organizations to establish a common platform termed as a Management System. A management system consists of documentation ranging from Policies, Manuals, and Processes which defines the working methodologies of an organization. There are various well known management standards available in the marketplace today. Out of all the ISO standards, few common and popular standards are ISO 9001 (Quality), ISO 14001 (Environment), ISO/IEC 27001 (Information Security), ISO/IEC 20000 (IT Services). Sasken as an organization is certified for ISO 9001, ISO 14001 and ISO/IEC 27001. ISO certification assures businesses greater benefits. Businesses focused on a short term strategy (one time payoff) go for ISO 9001 certifications whenever they get a customer who requires ISO certified vendors. Such organizations end up losing majority of their business in the competitive and...

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Posted by on Nov 7, 2016 in Consumer Electronics, Semiconductor, Smart Devices, Wireless |

More Apps for the Wearable Ecosystem

More Apps for the Wearable Ecosystem

Most of us have gone through a phase of aggressively chasing the insect with a snake. Left, right, up, and down keys pushed animatedly to beat scores amongst our small circle of friends. With every new phone release, we have all waited in anticipation of a new, more updated version of the games with ‘edgier’ graphics. This was the era of Nokia and the game ‘snake’ that consumed everyone’s attention. Our expectations and imaginations were contained in the few apps that were preloaded on the phone. The world of phones has seen a rapid evolution in the last couple of years. Big players like Apple and Samsung, have revolutionised the way we interact with our phones. They have almost become an extension of our physical selves, making it almost impossible for most of us to live without them. With advancements in technology, they have made devices such as the camera and Tomtom GPS redundant. Compressing the functionality of these devices into one unit has simplified life and made content...

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