Pages Menu
Categories Menu

Posted by on Jul 14, 2017 in Retail |

Physical to Digital – The New Era in Retail

Physical to Digital – The New Era in Retail

For customers today, shopping is all about speed, convenience, and flexibility and in retail, the journey begins with the customer. The Gen-Z shopper is both informed and impromptu. They want to shop anywhere, anytime and expect a seamless experience whether they are shopping in-store or online. However, the revolution in retail is driven not only by ever changing consumer preferences but also by rapid advances in technology. Though e-commerce accounts for only 8.5 percent of the total retail revenue [1], the growth has been rapid in this space. Market reports suggest that while the market share of retailers is fairly huge, the stores with differentiated value offerings are witnessing better growth. Digital retail requires a deep understanding of how customers use technology in their everyday life and then deploying technology to embed the retail brand in their minds. This real time model calls for real time access to sensors and devices such as Apple’s iBeacon and the Internet of Things to create a competitive advantage. To begin with, mobile...

Read More

Posted by on Mar 23, 2017 in Automotive, Retail, Smart Devices |

Trends at MWC 2017

Trends at MWC 2017

Over 108,000 professionals from more than 2,300 companies participated in 2017 exhibition. From Connected cars, virtual reality, new smartphones and nifty app ideas, to robotics and 3D printing solutions were on display. There was an incredible showcase of technologies and platforms such as VR/AR, drones, and artificial intelligence spaces. The industry is under continuous transformation to embrace opportunities and challenges ahead. 5G: From revolution to evolution 5G evidently dominated MWC 2017. Connected vehicles, drones and robots filled the exhibition halls showcasing the 5G evolution. The attendees, technology enthusiasts, business prospects and almost everyone at the event were keen about the promising next gen technology. 5G will change the way mobile works and how it is used. The impact of this technology will spread far beyond greater speeds or higher throughput. 5G will enable newer services that demand reliable, high-bandwidth data to work — everything from remote-control surgical robots, connected cities to autonomous vehicles. From technology standards to use cases, MWC this year had a seemingly clear sense of progress...

Read More

Posted by on Feb 10, 2017 in Retail, Smart Device and Wearables, Smart Devices, Wireless |

5 Trends at NRF

5 Trends at NRF

Sasken is enabling its retail customers to engage with their end consumers in the pre- and post-purchase stages by providing personalized customer services and building engaging brand experiences that fuel profitable growth and drive competitive advantage. Here are some industry trends that we witnessed at NRF 2017, some of which we are already enabling for our customers: 1. E-Commerce is small but growing steadily     According to a recent report by Deloitte, brick and mortar stores still reign are still ahead with in-store purchases. The e-com growth continues to be solid due to the presence of data that is nimble enough to be actioned on. 2. Data is money! E-Commerce players can use a free tool like Google Analytics and generate extraordinary amounts of user behavior data. Using this data they provide a far superior service that reduces customer effort and time. At the same time the investments that are required from brick and mortar stores to generate ‘click-stream’ equivalent data is significant. Though there are tools that...

Read More