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Posted by on Mar 6, 2014 in Consumer Electronics, Enterprise Mobility, Rugged Devices, Semiconductor | 0 comments

Augmented Reality – Visual Magic with Endless Possibilities

Augmented Reality – Visual Magic with Endless Possibilities

Summary: Augmented Reality is all about co-existence of digital content with the real world. The numerous applications that can be developed are only limited by imagination. Coming years will surely witness AR becoming more commonplace enhancing the digital quality of our lifestyles. After all, life is always in continuous augmentation! Augmented Reality (AR) is an emerging technology that blurs the barrier between reality and computer-generated enhancements. While virtual reality is a recreation of the real world, Augmented Reality is an add-on to the real world than a recreation of it. Augmented Reality enhances reality. The basic idea of AR is the merger of Real and virtual worlds, a superimposition of the real world with text and graphics and other sensory enhancements, leading to an enhanced and interactive user experience in real time. With the help of advanced AR technology (e.g. adding computer vision and object recognition), the information about the world around us becomes interactive and digitally usable. Applications of AR Application segments vary from Tourism, Gaming, Retail marketing...

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