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Posted by on Feb 10, 2017 in Retail, Smart Device and Wearables, Smart Devices, Wireless |

5 Trends at NRF

5 Trends at NRF

Sasken is enabling its retail customers to engage with their end consumers in the pre- and post-purchase stages by providing personalized customer services and building engaging brand experiences that fuel profitable growth and drive competitive advantage. Here are some industry trends that we witnessed at NRF 2017, some of which we are already enabling for our customers: 1. E-Commerce is small but growing steadily     According to a recent report by Deloitte, brick and mortar stores still reign are still ahead with in-store purchases. The e-com growth continues to be solid due to the presence of data that is nimble enough to be actioned on. 2. Data is money! E-Commerce players can use a free tool like Google Analytics and generate extraordinary amounts of user behavior data. Using this data they provide a far superior service that reduces customer effort and time. At the same time the investments that are required from brick and mortar stores to generate ‘click-stream’ equivalent data is significant. Though there are tools that...

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Posted by on Nov 7, 2016 in Semiconductor, Smart Device and Wearables, Smart Devices, Wireless |

More Apps for the Wearable Ecosystem

More Apps for the Wearable Ecosystem

Most of us have gone through a phase of aggressively chasing the insect with a snake. Left, right, up, and down keys pushed animatedly to beat scores amongst our small circle of friends. With every new phone release, we have all waited in anticipation of a new, more updated version of the games with ‘edgier’ graphics. This was the era of Nokia and the game ‘snake’ that consumed everyone’s attention. Our expectations and imaginations were contained in the few apps that were preloaded on the phone. The world of phones has seen a rapid evolution in the last couple of years. Big players like Apple and Samsung, have revolutionised the way we interact with our phones. They have almost become an extension of our physical selves, making it almost impossible for most of us to live without them. With advancements in technology, they have made devices such as the camera and Tomtom GPS redundant. Compressing the functionality of these devices into one unit has simplified life and made content...

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Posted by on Apr 19, 2016 in Automotive, Smart Devices, Wireless |

Automotive: Native applications vs Web applications

Automotive: Native applications vs Web applications

There seems to be a trend of automotive products such as IVI Systems and Instrument Cluster among others that are using web based applications for all purposes such as media playback, vehicle information, etc. The other option for these applications is native application. So the question we must ask: Which one is better – Web based or native? With Web based applications, car infotainment system, instrument cluster OEMs will be able to reuse applications across all their products. This is very important because OEMs will have products based on multiple operating systems – QNX, ITRON, Android, Linux. OEMs will prefer to reuse from the perspective of cost saving, time-to-market and consistent UX. Are web technologies ready to cater to automotive needs? Though web technologies are standardized and easily to use, automotive related extensions have to be included and standardized. I have outlined the related features that have to be included in web technology components such as web-kit for automotive platform: Vehicle information such as navigation, speed, gear, head light,...

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Posted by on Apr 8, 2016 in Automotive, Smart Devices, Telecom, Wireless |

Can Indian telecom operators and Automotive OEMs join hands for a safer connected car?

Can Indian telecom operators and Automotive OEMs join hands for a safer connected car?

The pace of evolution of the automobile industry rivals other scientific advancements like healthcare and Information Technology (IT.) From being considered a luxury item, not more than a decade ago, today cars have become commonplace even in emerging markets. Even as international brands and models jostle for space on our congested roads, our public transport system has not been able to keep pace with the rising demands of a mobile population. The rise of the automotive industry somewhat parallels the changes we have witnessed in the telecom industy. Over the last two decades, we have seen the democratization of mobile technology, spreading fast to envelope the world – developed and developing. Today, a high proportion of the world’s populace owns a mobile phone. The mobile phone has found wide adoption across the world. From farmers who receive weather reports to globe trotting executives who stay connected with the office, the smartphone is all set to bring forth the next level of revolution. The marriage of the telecom and automotive...

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Posted by on Mar 21, 2016 in Smart Device and Wearables, Smart Devices, Wireless |

ZigBee in Smartphones

ZigBee in Smartphones

ZigBee has been around since 2003, the year of standardization, but is not as common as BLE which started in 2010. ZigBee is predominantly used in only home automation solutions as home devices such because lights, doors, windows, etc. have adapted ZigBee as a low connectivity solution. ZigBee will continue to be used for these solutions in near and medium term due to cost involved in switching to any other technology. But the question remains: Will it grow in home automation solutions and will it be able to enter smartphones? ZigBee has just remained in announcements and in academic activities. It has not gone beyond home automation solutions and has not come into smartphones. Is it because there is actually no need for it as smartphones can connect and communicate with devices at home through a hub? Whatever be the reason, fact is that ZigBee has not been adapted in smartphones for a very long time. Now, adaption will become difficult because of availability, adaption and growth of BLE....

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Posted by on Feb 25, 2016 in Enterprise Mobility, Networks, Smart Device and Wearables, Smart Devices, Telecom, Wireless |

Mushrooming Mobile Wallets and Payment Applications

Mushrooming Mobile Wallets and Payment Applications

First, plastic money replaced physical money. And now, digital money has taken over the role of the plastic credit and debit cards. We are talking about mobile wallets and payment solutions that have replaced the way we were handling electronic financial transactions. Though companies like PayTM and MobiKwik have been around for a few years now, they have recently become popular. Applications such as Momo and Ultracash have partnered with mobile wallets to help users to pay easily using their mobile phones at various partner places such as restaurants, malls and cinema multiplexes. These applications provide the option of registering credit cards, debit cards for payment to various merchants. These applications also provide net banking as an option for payment. Recently, many merchants – even local grocery shops – allow users to pay through these applications. All parties in the ecosystem that includes merchants, mobile wallets, and application vendors are providing attractive offers in the form of discounts and cashback to promote usage of these applications. How it works:...

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