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Posted by on Aug 25, 2014 in Automotive, Consumer Electronics, Semiconductor, Smart Devices, Wireless | 0 comments

Consumer Experience of Connected Car Technologies – Part 2

Consumer Experience of Connected Car Technologies – Part 2

As you saw in the first installment of this blog, the ultimate use-case of connected car concept is an autonomous/self-driving car. However, until that becomes a reality, there are lots of interesting use cases that are being driven by connected car technologies. I have listed down the top 5 use cases that will enhance our day-to-day driving experience: 1)     Reliable Navigation : With 4G/LTE technology becoming a norm in cars (through either built-in or brought-in connectivity), real time map download, live traffic updates and automatic re-routing for quickest path is what consumers are expecting from their navigation systems. Taking it a step further is opening up of IVI SDKs that will drive accelerated adoption of location based services through context aware applications. Imagine a situation where your navigation app automatically finds a parking spot near your destination and even books it for you while you drive away. Wouldn’t that be great! 2)     Enhanced Safety and security: Safety and security is one of the most important factors driving purchase decisions...

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Posted by on Jul 31, 2014 in Automotive, Consumer Electronics, Semiconductor, Smart Devices, Wireless | 0 comments

Consumer Experience of Connected Car Technologies – Part 1

Consumer Experience of Connected Car Technologies – Part 1

One cannot escape the high decibel campaign by almost all global auto OEMs underscoring the growing importance of ‘automotive electronics’ in creating and sustaining a competitive advantage in the hypercompetitive auto market. More recently the proliferation of smart devices with the ability to deliver superior user experience, prevalence of high speed data networks, and demands for enhanced passenger safety and infotainment have spurred the emergence of what is commonly known as connected car concept. This blog in three parts will examine (a) The advent and evolution of connected car concept, (b) the consumer experiences that connected car technologies intend to drive, and (c) the evolving ecosystem that is driving the proliferation and adoption of connected car concept. In the first installment, I will be writing about what really a connected car is and what are the factors driving its evolution. The gadget savvy consumers of today expect ubiquitous connectivity, anytime-anywhere access to content and personalized experience in every aspect of their life. The time spent while driving their cars...

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Posted by on May 31, 2013 in Automotive, Consumer Electronics, Smart Devices, Telecom, Wireless | 0 comments

Telecom and Road Safety

Telecom and Road Safety

Road traffic safety is a global concern not only for public health and injury prevention but also to improve efficiencies in traffic management. As per the 2011 report by the World Health Organization (WHO), nearly 1.3 million people die and 50 million are injured as a result of road traffic crashes every year. Road traffic injuries affect all age groups, but their impact is particularly striking among the young – they are the leading cause of death worldwide among those aged 15–29 years. The report also points out to the trends suggesting that between now and 2030, road traffic injuries will rise from being the ninth leading cause of death globally to become the fifth. State-of-the-art ICT standards do exist for Intelligent Transport Systems and driver safety that utilize a combination of computers, communications, positioning and automation technologies. The systems typically use in-car radar and camera inputs to ascertain the surrounding conditions and to provide intelligent alerts to the driver in the form of audio, steering vibrations, auto application...

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