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Posted by on Aug 25, 2014 in Automotive, Semiconductor, Smart Device and Wearables, Smart Devices, Wireless | 0 comments

Consumer Experience of Connected Car Technologies – Part 2

Consumer Experience of Connected Car Technologies – Part 2

As you saw in the first installment of this blog, the ultimate use-case of connected car concept is an autonomous/self-driving car. However, until that becomes a reality, there are lots of interesting use cases that are being driven by connected car technologies. I have listed down the top 5 use cases that will enhance our day-to-day driving experience: 1)     Reliable Navigation : With 4G/LTE technology becoming a norm in cars (through either built-in or brought-in connectivity), real time map download, live traffic updates and automatic re-routing for quickest path is what consumers are expecting from their navigation systems. Taking it a step further is opening up of IVI SDKs that will drive accelerated adoption of location based services through context aware applications. Imagine a situation where your navigation app automatically finds a parking spot near your destination and even books it for you while you drive away. Wouldn’t that be great! 2)     Enhanced Safety and security: Safety and security is one of the most important factors driving purchase decisions...

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Posted by on Jul 31, 2014 in Automotive, Semiconductor, Smart Device and Wearables, Smart Devices, Wireless | 0 comments

Consumer Experience of Connected Car Technologies – Part 1

Consumer Experience of Connected Car Technologies – Part 1

One cannot escape the high decibel campaign by almost all global auto OEMs underscoring the growing importance of ‘automotive electronics’ in creating and sustaining a competitive advantage in the hypercompetitive auto market. More recently the proliferation of smart devices with the ability to deliver superior user experience, prevalence of high speed data networks, and demands for enhanced passenger safety and infotainment have spurred the emergence of what is commonly known as connected car concept. This blog in three parts will examine (a) The advent and evolution of connected car concept, (b) the consumer experiences that connected car technologies intend to drive, and (c) the evolving ecosystem that is driving the proliferation and adoption of connected car concept. In the first installment, I will be writing about what really a connected car is and what are the factors driving its evolution. The gadget savvy consumers of today expect ubiquitous connectivity, anytime-anywhere access to content and personalized experience in every aspect of their life. The time spent while driving their cars...

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Posted by on Jun 10, 2013 in Automotive, Smart Device and Wearables, Smart Devices, Wireless | 0 comments

The Connected Car

The Connected Car

From humble beginnings in the 80’s the amount of electronics in car has been steadily increasing. Industry pundits estimate that the electronic content in cars is growing at a CAGR of 6 to 10%. The initial motivation for introducing electronics in the an automobile was to target digital engine control. Fast forwarding to 2013, we see that electronics is all pervading in an auto and provides a host of passenger entertainment, driver assistance and safety features. The automotive players are now constants and take center stage in the best global expositions of consumer electronics and wireless systems. One of the major areas of focus in the automobile industry is to exploit advancements in communication and connectivity and integrate them in the car. Auto manufacturers have now turned their product into what is termed as a ‘Connected Car’. The Connected Car opens up a new dimension for manufacturers who will be able to continue to offer services to their customer after the initial sale. Smart In-Vehicle-Infotainment Systems enable the occupants...

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