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Posted by on Aug 26, 2015 in Networks, Smart Device and Wearables, Smart Devices, Telecom, Wireless |

Google is spreading its wings

Google is spreading its wings

Google never envisioned itself as ’just another’ search engine company when other search engines like Altavista, Yahoo, WebCrawler, AskJeeves and Infoseek already existed. It had different plans. Search engines earned revenue through advertisements which were clicked by its users more often. So, these search engine companies tried attracting more and more users to their platform. But Google’s innovative methods of getting user’s attention started with their PageRank, Adwords and MobAd technologies. With Google’s ability to sense user expectations, and define user needs, they continued to grab users through Android-based devices, starting with handsets and expanding to other domains such as consumer electronics, wearable and automotive. All these innovative methods helped Google to become one the most well-known companies from just another search engine. What makes Google revenue roadmap different? They are doing this for what? The answer is content – creating, hosting and carriage – (Creation through devices, hosting through projects such as YouTube and Google+ and carriage through fiber/wireless). Google decisions have always been driven towards encouraging users...

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Posted by on Jan 28, 2015 in Enterprise Mobility, Networks, Smart Device and Wearables, Telecom, Wireless |

Google Enters Wireless Services – More avenues for ads?

Google Enters Wireless Services – More avenues for ads?

Google is getting into the business of becoming a network carrier to start selling wireless services to customers. Business Week has reported as recently as last week that Google has reached an agreement with Sprint Corp. to use its network and operate as an MVNO (Mobile Virtual Network Operator). How does it benefit Google? Before we try to understand this, let’s examine if this is an unusual step. Going by history, exploration into uncharted territories is nothing new to Google and this isn’t the first time they are entering into communications infrastructure business. Google is already providing internet services through their Google Fiber initiative. Not to forget their other giant and ambitious initiatives like Project Loon and Self-Driving Car. Coming back to the subject, some possible reasons why Google is doing this: To demonstrate stock Android’s adequacy for present market and the unnecessary medium to high amount of customizations that network operators demand. The line of Nexus devices is time and again substantiating this wherein OEMs are already shedding...

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