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Enterprise Mobility – The promised land…

May 16th, 2013

Just like the explorers out on sea in search of new land, betting a business on a new trend in technology is nothing short of being intrepid. Patience, fortitude, courage and belief… Constantly looking at the compass and course correcting may be the order of the day.

For Sasken, having started out early in this field gives the benefit to look back when most others are only looking forward – Let me explain.

Assuming that past is a good indication of the future when it comes to business – Enterprise Mobility in Sasken has built a useful rear view mirror and now looking forward out through the windshield takes on a whole new meaning.

Almost like primary research, our investment has yielded hard insights about Enterprise behavior, buying patterns, their fears and their caution when it comes to bringing in new technology trends in their main stream.

Fundamentally, their is one *big* question out there in the Enterprises, and there isn’t a clear answer just yet – Everyone accepts mobility and the value it brings; It is given. The big deal being made out about that question, however, is “err… how I am going to do it?”

Choosing from multiple technology and platforms, a choice of approaches to application development, an option of getting it done in-house versus sourcing a vendor – all are colluding to create a heady mix of intellectual cocktail.

Bad News – That question isn’t going away in a hurry – Enterprises are still learning and there are many teachers.

Good News – The question is real – Enterprises *will* learn and answers *will* become clear and hence the opportunity!

Look around and see who in the space are leading this charge and you will find that a new pack is forming on top of the old… I like the way Forrester recently put it: (paraphrased below)

Every company intending to make a business in Enterprise Mobility may need to choose it’s positioning out of a possible list of four.. You are either a Design House which has taken upon itself to define and redefine the next big User Experience and Interface, or a Technology Boutique which has taken up on itself to master a new mobile middleware / cross platform / application development and be best in class, or you are a Global Multinational / Global Out-Sourcer which can chew anything and everything thrown it’s way and hit it with scale, or you are a Telco / or an OEM trying to get back in to the “game”..

Make no mistake – each of the positioning is a marketing statement. It however does not preclude the possibility of secondary and tertiary characteristics of other possible positioning – all being present in one.

So my friends – who are we ? Where do you see Sasken positioning itself – now that it has built a rear view mirror and is looking out of the wind shield…

Authored by: SR Raja

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