Jan 27, 2021 10:16:15 PM
When it came to the idea of designing a competent user experience (UX), Steve Jobs once said, “Some people think design means how it looks but of course, if you dig deeper, it's really how it works.” A sentiment which echoed the belief that focusing on the user rather than technology was crucial for UX. This is something which still holds true, especially as the Automotive industry is at an inflection point where Connected, Autonomous, Smart/Shared Mobility, and Electrification (CASE) will significantly change how users interact with future mobility solutions. OEMs and Tier-1s are already developing ‘smart’ and emotive in-vehicle experiences.
Last year, Faraday Future launched a fully connected Infotainment system comprising of, at least, 11 different screens with over 100 inches of display surfaces inside the vehicle. Similarly, Byton launched a 48-inch center console consolidating infotainment, telematics, instrument cluster screens with a tablet-based touchpad interface at the steering wheel. The rise of Android Automotive is also changing how a user interacts with their vehicles, while ensuring both consistency and customizability across various brands, interiors, and hardware.
We foresee that the following UX trends will impact both the development and validation efforts in the coming years:
Also, if we look at the technology roadmap, on average almost all the automotive industry would be deploying advanced HMI features in the next five years as per the IHS Markit report. Therefore, it is prudent to develop and customize applications to unify all three stages of a driving experience i.e., the pre-ride, in-ride, and end-ride information/actuation.
Having the right ecosystem and partnerships is therefore crucial in addressing the following challenges while designing UX:
Sasken, as a systems integrator, has been designing, implementing, and maintaining applications for numerous automotive OEMs and Tier-1s. By partnering with customers and prestigious leaders in the ecosystem, we are delivering on the vision of a flexible yet consistent user design across the automotive industry.
Learn more about our expertise in the automotive domain and how we are helping our customers.
Jan 27, 2021 10:16:15 PM
When it came to the idea of designing a competent user experience (UX), Steve Jobs once said, “Some people think design means how it looks but of course, if you dig deeper, it's really how it works.” A sentiment which echoed the belief that focusing on the user rather than technology was crucial for UX. This is something which still holds true, especially as the Automotive industry is at an inflection point where Connected, Autonomous, Smart/Shared Mobility, and Electrification (CASE) will significantly change how users interact with future mobility solutions. OEMs and Tier-1s are already developing ‘smart’ and emotive in-vehicle experiences.
Last year, Faraday Future launched a fully connected Infotainment system comprising of, at least, 11 different screens with over 100 inches of display surfaces inside the vehicle. Similarly, Byton launched a 48-inch center console consolidating infotainment, telematics, instrument cluster screens with a tablet-based touchpad interface at the steering wheel. The rise of Android Automotive is also changing how a user interacts with their vehicles, while ensuring both consistency and customizability across various brands, interiors, and hardware.
We foresee that the following UX trends will impact both the development and validation efforts in the coming years:
Also, if we look at the technology roadmap, on average almost all the automotive industry would be deploying advanced HMI features in the next five years as per the IHS Markit report. Therefore, it is prudent to develop and customize applications to unify all three stages of a driving experience i.e., the pre-ride, in-ride, and end-ride information/actuation.
Having the right ecosystem and partnerships is therefore crucial in addressing the following challenges while designing UX:
Sasken, as a systems integrator, has been designing, implementing, and maintaining applications for numerous automotive OEMs and Tier-1s. By partnering with customers and prestigious leaders in the ecosystem, we are delivering on the vision of a flexible yet consistent user design across the automotive industry.
Learn more about our expertise in the automotive domain and how we are helping our customers.
Sasken is a specialist in Product Engineering and Digital Transformation providing concept-to-market, chip-to-cognition R&D services to global leaders in Semiconductor, Automotive, Industrials, Consumer Electronics, Enterprise Devices, SatCom, and Transportation industries.
Sasken Technologies Ltd
(formerly Sasken Communication Technologies Ltd)
139/25, Ring Road, Domlur, Bengaluru 560071, India
CIN# L72100KA1989PLC014226