How can the new wave of technologies make the automotive industry more personalized and responsive to drivers?|Sasken

  Oct 5, 2017 12:03:55 PM

The advancement in technology has modernized the driving experience in recent years. As solutions based on Artificial Intelligence (AI), that encompasses Machine Learning (ML) and Deep Learning (DL) are providing a more personalized, connected, safe, intelligent, secure, user-friendly and seamless driving experience.

The concept of technological personalization for drivers did not exist before. It was difficult to imagine having a vehicle that would be so user friendly, thus refining the driving experience for both drivers as well as passengers. However, with change and modernization of technology, thanks to AI and Big Data Analytics, vehicle personalization is no longer restricted to aesthetics, brand and style elements. It is more to do with the experience of drivers while they use the vehicle. The more time one spends in a vehicle must lead to increase in brand association.

Harvard Health Watch recently reported that an average American spends close to 101 minutes each day driving their car. NCHS, National Vital Statistics System, has stated that the average life expectancy in the US is 79 years old. Combining these two statistics, it can be determined that the average American driver spends more than 4.5 years of his/her life in a vehicle. Providing personalized connected experience during this time spent in the vehicle can increase productivity, entertainment, and happiness while decreasing stress.

All drivers seek information when they’re on the road like which route to take, weather forecast, suggestions on point of interest many of them consider all of this to be extremely vital. This is needed to ensure they reach their destination smoothly and without unnecessary distress. Some drivers would like their cars to recommend and book one of their favourite restaurants. Others have called for push notifications that would alert them of live delays on their route and for a car that would then suggest a faster alternative journey. Some would even like their car to reserve a larger family parking space to ensure they’ll have enough room to pack and unpack a stroller from their car.

Nuance recently launched a consumer survey with YouGov, which found that European drivers (polled in the UK and Germany) want technology in their cars to go further than it ever has done before. Today’s drivers are calling for in-car technology to:

  1. Act as their guide on the road.
  2. Help them deal with car diagnostics, reported issues, and understand their car’s new features.
  3. Proactively tell them if there is free parking at their destination.
  4. Let them know if they don’t have enough fuel to complete their journey.
  5. Inform them if they are likely to arrive late.

Focusing on the key requirements for drivers has become extremely crucial for providing a smoother and secured driving experience. Personalised in-car digital assistant technology can provide a more humanized driving experience, thus helping in reducing time on the road and increasing time in doing what we enjoy. At Sasken, we are leveraging AI technologies to do much more than improving driver safety, providing secure, user-friendly and personalized experience. We are using these technologies for intelligent log analysis, test, scenario generation, defect prediction and analysis resulting in reducing product development time.

Author: Debashis Panigrahi, Specialist (Telematics and V2X), Automotive Portfolio

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